Instagram 推出 Effect Builder，用 AI 提示词生成 Stories 滤镜
Instagram’s Effect Builder makes new filters from AI prompts
Instagram 上线 Effect Builder，用户可用提示词生成自定义 Stories 滤镜，目前面向美国 18 岁以上用户开放。该工具支持附加风格参考图、上传照片预览效果并用后续提示词修改，还可让 Instagram 的 AI 改写提示词；记者实测发现改写后的详细提示词与原一句话提示词生成的滤镜几乎一致。
Stevie Bonifield
is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.
After expanding its Edits app to macOS last week, Instagram’s next move is launching this Effect Builder that generates custom filters for your Stories posts with AI. Available now for US residents who are over 18, it has a prompt box for describing your filter idea to the chatbot, with an option to attach style reference images.
Then you can upload your own photos to preview the AI-generating effects, and ask for changes in follow-up prompts. There’s also an option to allow Instagram’s AI to rewrite your prompt, which turned my one-line test prompt “Make a filter that turns photos into comic book pages” into several AI-generated paragraphs of detailed style requests on everything from color palette to lighting. The filter Effect Builder generated as a result still looked nearly identical to its output for my original one-liner.
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You can submit your filters to Instagram directly from Effect Builder, but effects have to pass a safety review before they’ll be available to other users. Instagram says after an effect is approved, it “shows up in Instagram Stories for anyone to use, and whenever someone uses your effect we’ll link back to your profile so that it’s easy for others to find your work.”
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- Stevie Bonifield
来源：The Verge · AI · theverge.com